A lot of ecommerce businesses are still ironing out kinks in their products and the service that they offer customers. It is tempting to shy away from asking customers for reviews, in case they don't tell you what you want to hear.
However, collecting reviews is a crucial part of any digital marketing strategy.
Here are the main reasons...
Get found online
Shoppers will often search for the name of a product or brand and the word 'reviews' on Google. If your site includes this content, you'll be much more likely to show up in search results, which improves your SEO.
Build relationships
Asking for feedback opens a valuable communication channel with your customers and shows that you value their input. Demonstrate that you want to learn from them and not just exchange their hard earned cash for goods.
Deepen trust
Online reviews are the next best thing to word of mouth recommendations. 96% of UK consumers use reviews as their main source of research before making a purchase.
Make improvements
Feedback can offer valuable insights about what changes to make to your products or business operations. If several customers raise the same issue you'll know what to tackle first, especially if they uncover a quality control issue with a product.
Increase sales
Verified reviews can increase your online conversion rates as they help customers decide whether to shop with you. Seeing positive reviews throughout their online shopping journey will help nudge them over the finish line to purchase.
Final thoughts
For extra credibility, partner with a third party to help gather, verify and moderate reviews. Make sure to select from Google's eligible aggregator list.
Do you need advice on digital marketing?
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